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Mahindra’s Young SUV - KUV100 crosses sales milestone of 50,000 units

Published in Automobile Monday, 08 May 2017 15:34

Sales milestone achieved in just 15 months of its launch

  Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, announced that its young SUV, KUV100 has crossed the sales milestone of 50,000 units. Launched in January 2016 in a highly competitive segment, the KUV100 has made its presence felt with 50,288 units being sold till date.
With its aggressive SUV stance, the KUV100 has set new benchmarks in head-turning style, spacious interiors with flexi 6-seater and5 seater options, world-class safety, accessible technology, excellent performance, competitive fuel efficiency and many first-in-class features.
Speaking on the sales milestone, Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd. said, “We would like to thank our customers for their support in achieving this milestone for the KUV100. The KUV100 has created an all-new SUV segment in the price range of Rs. 4.5 to 7 lakhs. It combines the appeal of an SUV and the practicality of a compact car, making it a compelling value proposition for buyers. The recent introduction of the new look dual tone KUV100 has also resonated well with our customers and going forward, I am sure that the KUV100 will continue to scale new heights.”
In addition to this, customers also get options to personalize their KUV100 with 4 accessory kits based on sporty and premium themes.

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Business Digest January 2017

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