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Mercedes-Benz to showcase the pinnacle of luxury, versatility and future of mobility at 14th Auto Expo, 2018

Published in Automobile Thursday, 28 December 2017 16:07



Participation in Auto Expo reiterates Mercedes-Benz’s commitment to its
customers, to the market and to the ‘Make in India’ vision
Launch of Mercedes-Maybach S 650: The pinnacle of luxury will make its India
debut at Auto Expo 2018 and kick-start 2018 product offensive
Showcasing the Concept EQ: Forerunner of Mercedes-Benz's new product brand
for electric mobility, EQ
Showcasing the versatile and SUV like all-rounder New E-Class All Terrain which
will have its India market debut later in 2018
Exclusive showcase of Mercedes AMG Petronas F1 team car, AMG & Specialty
Car portfolio, luxury sedans and SUVs
Senior leadership presence from Daimler AG for Auto Expo 2018: Britta Seeger,
Member of the Member of the Board of Management for Mercedes-Benz Cars
Marketing & Sales Worldwide; Matthias Luehrs, Head, Region Overseas,
Mercedes-Benz Cars
Digital innovations: Ecommerce marketplace for sale of MB collections, AI based
Chatbot, Live chat, New MB India and dealer Websites, Mercedes-Benz India App

Mercedes-Benz is all set to excite,fascinate and enthrall at the 14th Edition of the much awaited ‘Auto Expo 2018’. An
array of some of the never seen before products in India will dazzle the Mercedes-Benz
Pavilion at Hall No. 15. The key highlight of Mercedes-Benz’s product offense will be
based on three distinct product attributes: Luxury, Versatility and Future Mobility.
Making its much awaited India debut will be the pinnacle of exclusivity and luxury
personified, the ultra-sophisticated, Mercedes-Maybach S 650 sedan. The Mercedes-
Maybach S 650 will offer the perfection of the S-Class with the exclusivity of the
Maybach and further accentuate the Maybach’s overwhelming demand in the Indian
market.

The forerunner of Mercedes-Benz's new product brand for electric mobility globally- EQ,
the ‘Concept EQ’ will be showcased to clearly manifest Mercedes-Benz’s direction
towards creating a sustainable ecosystem of services, technologies and innovations and
also delineate its long-term strategy of introducing the ‘EQ’ brand of battery electric
vehicles in India. The name EQ stands for "Electric Intelligence" and is derived from
the Mercedes-Benz brand values of "Emotion and Intelligence".

Where usually conventional sedans give up, the SUV like versatility of the all New EClass
All Terrain begins its journey and this unique product will be unveiled at the
Auto Expo 2018. The New E-Class All Terrain is like a SUV, thanks to its SUV like
greater ground clearance, SUV like large wheels and 4MATIC all-wheel drive as a
standard feature, making it a versatile vehicle. In addition, the All-Terrain compares
favourably with other SUVs in terms of its aerodynamics, which is why it is in its
element on the motorway, too.

The All-Terrain also cuts a fine figure thanks to its striking SUV look with powerful
flared wheel arches and SUV radiator grille. The most eye-catching feature of the
striking front is the SUV-style two-fin grille with a star integrated in the centre. The
distinctive front bumper and the paneling in underride guard-look, electroplated in
silver-chrome, also contribute to the robust SUV appearance of the E-Class All-Terrain.
In the side view the black wheel arch covers are distinctive features that emphasize the
all-terrain SUV character. An exclusive 19 inch light-alloy wheel gives the vehicle a
confident look of a SUV, with more ground clearance and enhanced comfort on rough
roads. Further features typical of an SUV include robust outer load sill protection and a
visual underride guard electroplated in silver-chrome.
The E-Class All-Terrain made its global debut at the Paris Motor Show in 2016 and will
have its India debut, later in 2018, creating a niche segment for itself.

Roland Folger, Managing Director & CEO, Mercedes-Benz India commented; “Auto
Expo remains the much awaited event in the Indian Automotive Industry and we are
glad to be associated with it. Mercedes-Benz’s participation in the 14th Auto Expo is a
reiteration of our commitment to our customers, to the market, and also a
manifestation of our support to the government’s vision of ‘Make in India’. Auto Expo
gives us a distinct opportunity to showcase our exciting range of new products and
technologies to our discerning customers and brand enthusiasts, whom we are
committed to fascinate. In addition to an array of fascinating global products, we also
will showcase some of the best products we make in this country, in Pune. The
Mercedes-Benz pavilion will be a perfect embodiment of modern luxury, future
technology and mobility, driving performance, innovative design and progressiveness,
all of which are synonymous with our brand promise ‘Best or Nothing’. We are
confident of leading the market as the No.1 luxury car maker in India and our Auto
Expo 2018 display will firmly underline this fact.”

“Apart from the stunning display of our AMG and Dream Cars, our luxury sedans and
SUVs; there will be specific products that underline the attributes of Luxury,
Versatility and Future Mobility, like no other product. The Mercedes-Maybach S 650,
the E-Class All-Terrain and the Concept EQ represents these attributes effortlessly, and
will present the most overwhelming product offensive from Mercedes-Benz for the
Indian market. The Mercedes-Benz S 650 will debut at the motor show and will kick-off
our product offensive towards sustained leadership in the Indian market for 2018.
Other than fascinating products, we are also glad to introduce a host of intriguing
digital assets during the Auto Expo. An industry first, we will launch an AI based
Chatbot, which uses artificial intelligence to answer customer questions on MercedesBenz
products. It will also have an Artificial Reality based function which will further
enhance customer interactivity with the Bot.”  Folger elaborated.

Mercedes-Benz fascinating family at Auto Expo 2018 comprises:
AMG: F1 Car, AMG GT R, AMG GLC 43 Coupe and AMG SLC 43
Show Car: Concept EQ
Specialty Cars: E-Class All-Terrain and C-Class Cabriolet
Sedans: Mercedes-Maybach S 650, New E 350 d, C 250 d Edition C
SUVs: GLA 220 d 4MATIC, GLC 220 d, GLS 350 d
Unique digital activations for Auto Expo 2018
Mercedes-Benz intend to engage more with our customers, prospects and fans in the
online space, for which the brand will launch a new e-commerce marketplace for sale
of Mercedes-Benz official merchandise.
There will be an AI based Chatbot, which is a first in the industry, using artificial
intelligence to answer customer questions on Mercedes-Benz products. It will also have
an artificial reality based function which will further enhance customer interactivity
with the Bot.
There also will be a Live Chat feature on the Mercedes-Benz website that will enable
enthusiasts to directly chat with a person and get real time responses to basic queries
on products and services.

Enhancing our digital footprint, Mercedes-Benz will launch a completely new and
modern websites for both MB India and all its dealers. These are based on the latest
Content management system, and are extremely responsive, ensuring the best
customer journey online. Mercedes-Benz India will also have a dedicated section for
the Auto Epxo on the Mercedes-Benz India App. This section will provide relevant
information along with updates on latest news and events to users. They can also
easily navigate and book service appointments for their cars via the app.

Pavilion location
The Mercedes-Benz Pavilion will be situated in Hall 15 of the Auto Expo. True to its
brand promise ‘Best or Nothing’ the Mercedes-Benz pavilion will be a culmination of
style, elegance and adrenalin pumping products.

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