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Mercedes-Benz India Introduces BS VI diesel engine in the C-Class for the first time

Published in Automobile Thursday, 20 September 2018 15:52




The new C-Class diesel range introduced comprises the C 220 d Progressive, C 220 d Prime and the C 300 d AMG Line

The New C 220 d Prime is priced at Rs. 40.00 lakhs, C 220 d Progressive is Rs. 44.25 Lakhs, C 300 d AMG line is Rs. 48.50 Lakhs (ex-showroom, India)


Mercedes-Benz further strengthened its product offering with the introduction of the new C-Class, one of its most popular executive saloons, now in its fifth generation. The new C-Class combines unmatched luxury with a progressive design dynamics, unsurpassable luxury appointments, state-of-art multimedia system and uncompromising safety features. The new C-Class range comprises–the C 220 d Progressive, the C 220 d Prime, the most powerful C 300 d AMG Line. The new C-Class comes equipped with a new and powerful BS VI engine: the four-cylinder OM 654 diesel power train in the C 220 d and the C 300 d AMG Line. The new C-Class was launched by Mr. Michael Jopp, Vice President, Sales & Marketing, Mercedes-Benz India, the C 220 d will be available across all the Mercedes-Benz dealerships in the country and the C 300 d will be available in Q4, 2018. 


Michael Jopp, Vice President, Sales & Marketing Mercedes-Benz India said, “Introduction of fascinating products and their continuous honing has been key to our success and with the launch of the new C-Class, Mercedes-Benz yet again set a very high benchmark in the luxury sedan segment. This model update is the biggest in the history of the C-Class. In total, we have changed some 6,500 components, more than half the number of components in an average C-Class sedan. The C-Class we launched today is the sportiest and most dynamic of all time and it perfectly underlines its positioning of ‘Never Stop Improving’. The new C-Class is loaded with a variety of technologies and features that enhance driving pleasure, and offer unmatched luxury. We are confident that these enhancements will add a dash of athleticism and uniqueness to one of the most popular models in Mercedes-Benz’s rich product portfsolio.” 


He further added, “Selling over 30,500 units since its inception in India, the C-Class has been one of the best-selling luxury sedans for the Indian market and remains a key contributor to our continued success in the market. With a young and attractive product portfolio, a qualitative network that is expanding and remains a benchmark of luxury experience, a delightful customer service and carefully curated innovative brand outreach programmes; we are glad to be the most preferred choice for a luxury car buyer today. We are glad that our customer centric strategy for India is on the right track and paying results.”


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Business Digest August September 2018

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