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India’s first Digital Financial Advisor, PROGNOADVISOR.COM launched

Published in Investment Saturday, 25 March 2017 16:11

The Kerala State Industrial Development Corporation (KSIDC) will be focusing more on "ease of doing business" in the state in coming days, its chairman Dr. Christy Fernandez IAS (Rtd) said. Speaking after launching, India’s First Digital Financial Advisor promoted by Progno Financial Planning Systems Private Limited, Dr. Fernandez saidKSIDC is trying to create a favourable eco-system for start-ups.
So far KSIDC was functioning as an agency to provide finances to the entrepreneurs, he said. But in the coming years the focus will be on the “ease of doing business”, he added.
He said that KSIDC, in its new role, will handhold the new units and equip them to meet the challenges of the market. There are many institutions to provide finance, he said. But there are very few agencies that can nurture the units and provide solutions to their problems at every stage, he added.
Dr. Christy Fernandez said that there are those who see only the short comings of the state’s effort to promote investments. There are many small investors with new ideas in every field. They can bring about a major change. The example is the tourism sector, he pointed out. It was the small investors who invested in infrastructure to make Kerala tourism a success story. is a disruptive technology. It will not only obviate the way how personal financial planning is done hitherto but is also expected to bring in a behavioural change in the way people manage their finances.

It has powerful algorithms in the hood. It analyses the personal and financial information of a person and automatically shows the financial future. It also shows how to rework the financials to achieve life goals and stay cash flow-positive throughout one’s life.

“Such financial planning services were time consuming and cost intensive. So this was earlier available only to high networth individuals (HNIs) through private banking arms of multi-national banks. Because of its technological excellence, Progno is now able to make it accessible and affordable to the middle class,” said Sanjeev Kumar G, Certified Financial Planner and Founder of Progno Financial Planning Systems Pvt Ltd.

The comprehensive Financial Planning Program of covers all aspects of a person’s finances like cash flow planning, debt management, asset allocation, goal planning, retirement planning, portfolio construction & rebalancing, and life and general insurance planning.

Features include:

•           Integrated Planning
•           Actionable advice
•           Goal Tracking
•           Scientific Asset Allocation
•           Investment Risk Quantification
•           Supports multiple currencies
•           Supports global securities
•           Dedicated advisor support
“ acts as a fiduciary. It works for the interest of the client only. It does not receive any kind of commission or income from any of the mutual funds or insurance companies or stock brokers or banks. This is something rare and unique in India”, said SudhirVenugopal, Co-founder and Director of Progno Financial Planning Systems Pvt Ltd.

Progno Financial Planning Systems Pvt Ltd, based in Kochi, is the first SEBI-registered investment advisor company in Kerala. It is seed funded by KSIDC and is recognised under Startup India Program by DIPP.  It recently received HOT 1OO: RACE TO GRACE 2016 award instituted by Centre for Recognition & Excellence India in association with KPMG, to honour startups providing unique and disruptive technology solutions.

Photo caption:

Dr. Christy Fernandez IAS (Rtd.)Chairman,KSIDC launching the Progno Financial Planning Systems Pvt Ltd. Managing Director, Sanjeev Kumar G, Mentor & Director, S.R. Nair and Co-founder & Director, Sudhir Venugopal are also seen

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