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Intex unveils its latest line-up of Direct Cool Refrigerators

Published in New Launches Tuesday, 03 October 2017 15:37

- The 16 new models come in wide capacity range of 50 Lt. to 215 Lt. with cooling technology, toughened glass and energy efficiency at a competitive price range of Rs 7900/- to Rs 18700/-
With the festive season all set to begin, Intex Technologies, one of the leading consumer durables brand known for bringing a diverse range of innovative products at an affordable price launched as many as 16 new models of single-door direct cooling refrigerators with the latest cooling technology and energy efficiency priced between Rs 7900/- to Rs 18700/-.
“Last year Intex introduced refrigerators to its consumer durables portfolio and have been well received by consumers and market in such a short time. Basis the tremendous response, we thought the start of the festive season will be the right time to give consumers a delightful gift from the house of Intex. We have always striven to bring to our consumers products that are stylish, functional and helps them in improving quality of lives. With this launch we are sure to win the hearts of our regular customers and add exponentially to our new customer base”, said Jayesh Parekh, Business Head, Consumer Durables, Intex Technologies.
The Intex Direct Cool Refrigerator models provide wide capacity ranging from 50-litre to 215 litre. The stylish DC refrigerators come with a leather finish body to give a rich feel, a strong toughened glass shelf, supplemented with rust-free feature to ensure enhance life. The Refrigerators are powered with robust and durable compressors, which optimize energy efficiently, leading to saving costs without compromise on performance. All the models have certified BEE ratings.
Bollywood legend Madhuri Dixit is the Brand Ambassador for Intex’s range of Refrigerators and Washing Machine. The Direct-Cool Refrigerator models are available in PCM floral & Solid paint (Red, Grey, Black and Silver). The refrigerators are available through Intex’s vast distribution network pan-India.
As part of expansion of the Consumer Durable portfolio, since last year, Intex has added Refrigerators, Air-Conditioners and Air-Coolers to its portfolio, enhanced its LED TV range with Smart LED TVs including 4K TVs, washing machines with fully-automatic models.

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Business Digest September 2017

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