Engaged over 2500 participants to encourage responsible road behaviour

Kochi: Honda Motorcycle &; Scooter India (HMSI) brought its road safety

awareness initiative to Kannur, Kerala, deepening its ongoing nationwide efforts to instill responsible

road behaviour among India’s youth. The programme engaged over 2500 participants from Army

Public School and DIS English Medium Higher Secondary School, aiming to shape a new

generation of responsible road users.

Through interactive sessions, practical learning modules and engaging discussions, students explored

not only the basics of safe riding and pedestrian discipline but also the larger role they play in shaping

future generations. The initiative encouraged young participants to view road safety not as a rule to

follow, but as a culture to embrace.

For HMSI, Kannur is not just another stop in its road safety journey, but a critical touchpoint to reach

impressionable young minds who will soon form the majority of road users. It is important to address

road habits at a formative stage, where values of mindfulness and accountability can influence lifelong

behaviour. By engaging with schools and colleges, HMSI is ensuring that road safety is absorbed as a

life skill, rather than a one-time lesson.

HMSI’s focus is not limited to imparting knowledge; it is about transforming perspectives. The

initiative demonstrates how consistent awareness can shift attitudes, encourage respect for fellow

commuters and gradually create safer roads for all. Such qualities, when instilled early, have the

power to shape a safer ecosystem for years to come.

As part of its long-term commitment, HMSI continues to expand its road safety activities nationwide.

In Kannur, this initiative aims to reflect that responsibility of safety extends beyond oneself. Thoughtful

actions on the road, after all, are not only about self-protection but also about safeguarding the lives

of others.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

In 2021, Honda announced its global vision statement for the year 2050 where it will strive for zero

traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is

working in line with this vision and the Government of India direction of reducing fatalities to half by

2030.

One critical aspect of achieving this goal is developing a positive mindset towards road safety in our

children by the year 2030 and continuing to educate them thereafter. Road safety education at schools

and colleges is not only to create awareness but to introduce a safety culture in young minds and

transform them to be the road safety ambassadors. It empowers future generations to become

responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on spreading

Road safety awareness to all sections of society with unique ideas catering to each segment from

school kids to corporates and society at large.

HMSI’s set of skilled safety instructors conduct daily programs at our 10 adopted traffic training parks

(TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education

accessible to every part of society, and the initiative has already reached over 10 million Indians.

HMSI’s National Road Safety Awareness program made learning fun yet scientific through:

SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation

with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture

explanation and safe riding etiquettes.

1. PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was

executed for all to experience over 100 possible dangers on road before actual riding.

2. INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken

Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures

safe driving behaviour on roads.

3. EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are

already existing riders tested & honed their riding skills through slow riding activities and riding on

narrow planks.

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